Phoebe and I have one of those funny serendipitous histories - about a year ago I blogged about a few of my favourite-looking things from the Finders Keepers market that was about to hit Melbourne, and the fabric necklaces from Phoebe's label Simply Phoebe were among them (I loved her product and her product styling, using lifesized cutouts of charcoal-drawn ladies). Fast forward two months and who was my neighbour at the North Melbourne market? Phoebe!
As you do at markets, we spent the hours chatting and discovered we were both Brisbane natives. And her 'ladies' were actually drawings by her artist father.
I love Phoebe's personal style - almost always a bold colour paired with black and flattering cuts. She's clearly making a product that she loves because she' iss always sporting one of her new fabric creations, often paired with another local artisan's handmade accessory. Passionate about sustainable fashion, her pieces are made from offcuts, recycled and secondhand fabrics.
So when Phoebe asked if I would help her with a brand revamp, stationery and swing tags I jumped at the chance! As we are both fans of spots and dots it was always going to be a big part of the design. From there I came up with a few concepts that married Phoebes block-colour aesthetic with her dad's drawings, and here are the results.
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